Text Tuesday! No face of the day or image posts allowed.Monday Meet & Greet! Please head to the sticky post at the top of the sub and introduce yourselves! Let’s talk about stuff □.When it comes to eyeshadow, Mielke calls Jackie Aina’s collaboration with Anastasia Beverly Hills “the unsung hero of 2019,” and highlights indie brand Sydney Grace for their recently-launched Enduring Love eyeshadow palette, available in light and deep versions to accommodate more skin tones. It's even about eyeshadow palettes.” She cites Fenty Beauty’s continual efforts to add to the shade ranges contour products as an example. It's not just about foundation, it's about concealer, it's about powder, it's also about bronzer. The trend that has Mielke feeling optimistic about the future of beauty? “I think what I'm most excited to see is more diversity in shades outside of complexion. “You won't see me play into that marketing or encourage that marketing, and if a brand talked about the power of crystals, I would just discount and ignore that entirely,” she says. Although Temptalia reviews don’t cover skin care, where clean beauty is currently the marketing claim du jour, Mielke acknowledges that she may have to address it in the future. (And although Mielke describes her mindset as fact-based rather than creative, anyone who’s seen her eyeshadow looks would have to at least partially disagree.) These traits make her wary of certain trends in contemporary beauty, like greenwashing. Her emphasis on honesty, transparency, and analysis comes from a deeply rooted belief in basing everything in fact and steering clear of misinformation. I try to give people the information that they can use to make the best purchasing decision.” And although her influence within her readership is undeniable, she readily admits that they likely wouldn’t call her an influencer by modern standards.Ī typical Temptalia product shot. “I think that the way I've always looked at where I stand is I do what I do best, which is analyze products,” she says. The occasional brand trip notwithstanding, she tends to keep her blinders on and stay focused on the day-to-day work of Temptalia. When asked how she fits into the beauty community, Mielke acknowledges that she’s something of an island unto herself. I think these colors work together’ - things I could judge right there.” “So my clip looks very different from the other videos, because I was like, ‘This is a really pretty color. I'm not going to say this, I just got this product the day before,” she recalls. “Once I went on a trip with a brand, and they wanted us to go on camera and do little clips using the talking points for their new product. Occasionally, Mielke has been asked to step into the role of the average beauty influencer, but she’s reluctant to do so. If a brand talked about the power of crystals, I would just discount and ignore that entirely. You won't see me play into greenwashing marketing. And so obviously you don't want to spend like $60 AUD and then find out, I hate this product!” The markup on cosmetics in some countries is like double what it is. Since 55 percent of her readers don’t live in the states, Mielke takes her responsibility to her global audience seriously: “the cost to the consumer is a lot higher in non-U.S. In addition to brands that perform well with her active readership (she says MAC, ColourPop, and Pat McGrath Labs are three of the brands that consistently do well with her readers) she also has to consider the preferences of visitors who check the site less frequently, the hot up-and-coming brands that are getting attention, smaller brands that deserve the spotlight, and brands available outside the U.S. Due to a nearly constant influx of products, user behavior typically predicts what launches Mielke will review on the site. Mielke estimates that she reviews an average of 80 shades per week. She posts around 28 reviews and 14 non-review posts (these consist of community-building posts like “Temptalia Asks You”) per week. Today, she has help from two full-time developers, but all of the other work for the blog - swatching, testing, writing, photographing, and reviewing - is done by Mielke alone. Temptalia has been Mielke’s full-time job since she finished graduate school.
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